Caribbean Islands Launch Destination Brand Campaign

Wednesday 20th, April 2011 / 09:02 Published by

The 32-isle nation of St. Vincent and the Grenadines launched a brand identity program to promote the destination, which is home to the Soufriere volcano, the island of Mustique and numerous capital projects, including a new international airport and several upscale resorts slated to open in the next two years.

As part of the project, a new SVG logo has been designed, using the national colors of yellow, green and blue.

The shape of a seagull’s wing forms the “V” in St. Vincent, and the bird is in flight, “symbolizing SVG as a multidimensional experience for visitors to explore all that the destination has to offer,” according to Glen Beache, CEO of the St. Vincent and Grenadines Tourism Authority.

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