{"id":193944,"date":"2017-05-12T09:09:49","date_gmt":"2017-05-12T13:09:49","guid":{"rendered":"http:\/\/www.bahamasb2b.com\/news\/target\/atlantis-launches-new-marketing-campaign-highlighting-bahamian-art-and-culture"},"modified":"2017-05-12T09:14:44","modified_gmt":"2017-05-12T13:14:44","slug":"atlantis-goes-after-baha-mar-with-new-marketing-campaign-highlighting-bahamian-art-and-culture","status":"publish","type":"post","link":"https:\/\/www.bahamasb2b.com\/news\/2017\/05\/atlantis-goes-after-baha-mar-with-new-marketing-campaign-highlighting-bahamian-art-and-culture","title":{"rendered":"Atlantis Goes After Baha Mar With New Marketing Campaign Highlighting Bahamian Art and Culture"},"content":{"rendered":"
\"Atlantis
President and Managing Director of Atlantis Howard C. Karawan speaks about the resort’s new advertising campaign \u201cCome to Life\u201d yesterday at the resort. Photo: Torrell Glinton<\/figcaption><\/figure>\n

Atlantis officially launched its \u201cCome to Life\u201d campaign yesterday, aimed at using the resort\u2019s international reach to take The Bahamas\u2019 art and culture to the world.<\/p>\n

According to a statement from Atlantis, the world-renowned resort is \u201cturning its own marketing into a storytelling opportunity to celebrate Bahamian artists and groups\u201d.<\/p>\n

The largest private employer in The Bahamas has taken the decision to focus its marketing on Bahamian photographers, musicians and artists \u201cwho represent the talented community of their native land\u201d.<\/p>\n

\u201cAtlantis, Paradise Island, Bahamas, announces a first-of-its-kind shared mission coalition to nurture the Bahamian creative and entrepreneurial community,\u201d Atlantis said in its statement.<\/p>\n

This mirrors Baha Mar’s focus on Bahamian art. The beleagured newcomer to the Bahamian hospitality scene has made Bahamian art one of the centerpieces of its marketing plan.<\/p>\n