![\"\"](\"https:\/\/www.bahamasb2b.com\/news\/wp-content\/uploads\/2012\/06\/social-media.jpg\" "\\"social-media\\"")
Nassau, The Bahamas \u2013 The islands of The Bahamas need more \u2018visibility\u2019 in the tourism arena. That much-needed visibility, according to Minister of Tourism, Obie Wilchcombe, will come\u00a0 via the social media. Mr. Wilchcombe made the statements while delivering the keynote address during a meeting held by the Bahamas Out Islands Promotion Board at the British Colonial Hilton on Wednesday, June 13.<\/p>\n
\u201cWe have allowed our leadership in tourism to slip because we have rested on our laurels,\u201d said Mr. Wilchcombe. \u201cOver the course of\u00a0 the year, there well be many changes made in the promotion of our tourism product. One of the main vehicles we will use is technology \u2013 social media \u2013 to promote The Bahamas.\u201d<\/p>\n
He said that previous budget allocation for the promotion of the Family Islands was a mere $750,000, which is simply \u2018not enough\u2019 to properly highlight all that the country has to offer. An increase is expected during the next budget year.<\/p>\n
\u201cUsing social media, each island will be featured in the language of the target country,\u201d he said. \u201cConsequentially, there will be many changes in the Ministry of Tourism in order to respond to the changing needs of our tourism industry. So there will be more focus on technology and we will start to recruit personnel to meet those needs. Each island must have an opportunity to showcase itself, so there will be greater demands placed on the staff of the Ministry in order to properly achieve our goals,\u201d<\/p>\n
Mr. Wilchcombe noted, however, that this would in no way mean that \u2018jobs\u2019 at the Ministry are in jeopardy. In fact, he explained, \u2018all hands will be needed on deck\u2019 in order to ensure success.<\/p>\n
With 2013 marking the country\u2019s 40th anniversary, Mr. Wilchcombe said that everything will be done to showcase The Bahamas and the world will be \u2018invited\u2019 to celebrate with Bahamians.<\/p>\n
\u201cWe must lift our game to the levels of perfection. Excellence will be the order of\u00a0 the day in The Bahamas and we must all see ourselves as partners to uplift this country,\u201d he said.<\/p>\n
By Betty Vedrine
\nBahamas Information Services<\/p>\n","protected":false},"excerpt":{"rendered":"
Minister of Tourism has announced that social media will be a significant tool in the promotion of the Bahamas family islands.<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10223285771444175_51037792744":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[3],"tags":[40,59,33],"class_list":["post-22684","post","type-post","status-publish","format-standard","hentry","category-business","tag-government","tag-islands","tag-tourism"],"_links":{"self":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/posts\/22684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/comments?post=22684"}],"version-history":[{"count":0,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/posts\/22684\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/media?parent=22684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/categories?post=22684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/tags?post=22684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}