{"id":23782,"date":"2012-07-18T09:51:48","date_gmt":"2012-07-18T13:51:48","guid":{"rendered":"http:\/\/www.bahamasb2b.com\/news\/?p=23782"},"modified":"2012-07-18T09:51:48","modified_gmt":"2012-07-18T13:51:48","slug":"maldives-tourism-twitter-campaign-backfires","status":"publish","type":"post","link":"https:\/\/www.bahamasb2b.com\/news\/2012\/07\/maldives-tourism-twitter-campaign-backfires","title":{"rendered":"Maldives Tourism Twitter Campaign Backfires"},"content":{"rendered":"<figure id=\"attachment_23783\" aria-describedby=\"caption-attachment-23783\" style=\"width: 200px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23783\" title=\"maldives-violence\" src=\"https:\/\/www.bahamasb2b.com\/news\/wp-content\/uploads\/2012\/07\/maldives-violence.jpg\" alt=\"\" width=\"200\" height=\"150\" srcset=\"https:\/\/www.bahamasb2b.com\/news\/wp-content\/uploads\/2012\/07\/maldives-violence.jpg 200w, https:\/\/www.bahamasb2b.com\/news\/wp-content\/uploads\/2012\/07\/maldives-violence-150x112.jpg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><figcaption id=\"caption-attachment-23783\" class=\"wp-caption-text\">Unrest in Maldives<\/figcaption><\/figure>\n<p>A Twitter campaign thought up by Maldives tourism chiefs to try to boost the popularity of the country as a holiday destination has been hijacked by users tweeting about police brutality, political coups and social unrest.<\/p>\n<p>The Maldives tourism authorities urged the islands&#8217; tourism businesses to help make #SunnySideofLife a global trend, but activists used the hashtag to tell the world about the darker side of life in the Maldives.<\/p>\n<p>While @myvisitmaldives boasted: &#8220;Maldives has been awarded as the Most Romantic Destination in the World #SunnySideofLife&#8221;, Ali Adil tweeted: &#8220;#SunnySideOfLife: Pristine white sandy beaches, crystal clear lagoons filled with blood of its citizens who are fighting for democracy&#8221;. And there have been hundreds of other tweets echoing Adil. &#8220;#SunnySideOfLife: A place where a chicken is not allowed to cross a road without being intimidated by Police,&#8221; tweeted @gaanagaa. Others posted pictures of alleged victims of police brutality.<\/p>\n<p>In fact, of the hundreds of tweets using the #SunnySideofLife tag, the majority have been negative.<\/p>\n<p>Many of the tweets are aimed at the government, installed after the ousting of President Mohamed Nasheed in February. Nasheed claims he was forced to resign at gunpoint.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Maldives tourism Twitter campaign backfired badly when negative tweets showed the country&#8217;s darker side. This is why the Bahamas government doesn&#8217;t launch a Twitter campaign.<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10223285771444175_51037792744":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[9],"tags":[33,73],"class_list":["post-23782","post","type-post","status-publish","format-standard","hentry","category-travel","tag-tourism","tag-travel-2"],"_links":{"self":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/posts\/23782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/comments?post=23782"}],"version-history":[{"count":0,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/posts\/23782\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/media?parent=23782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/categories?post=23782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/tags?post=23782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}