{"id":241713,"date":"2003-03-14T13:18:39","date_gmt":"2003-03-14T18:18:39","guid":{"rendered":"https:\/\/www.bahamasb2b.com\/news\/2003\/03\/increasing-marketing-for-tourism"},"modified":"2003-03-14T13:18:39","modified_gmt":"2003-03-14T18:18:39","slug":"increasing-marketing-for-tourism","status":"publish","type":"post","link":"https:\/\/www.bahamasb2b.com\/news\/2003\/03\/increasing-marketing-for-tourism","title":{"rendered":"Increasing Marketing For Tourism"},"content":{"rendered":"<p>Tourism officials, who are growing increasingly concerned about the possible blow to the country&#8217;s number one industry that could come in the event of a U.S.-led war against Iraq, are beefing up marketing efforts to minimize the fallout.<\/P><\/p>\n<p><P>But Minister Wilchcombe insisted yesterday that so far this year, &#8220;tourism has been pretty good.&#8221;<\/P><\/p>\n<p><P>Officials report air arrivals for the year were up by 3 percent in New Providence &#8211; Paradise Island and up 24 percent in Grand Bahama at the end of February over 2002 levels.<\/P><\/p>\n<p><P>&#8220;The numbers are very good,&#8221; Minister Wilchcombe said. &#8220;Our hotel occupancy rates are better than they were last year at this particular point and the rates are going up, so all the indicators are good.&#8221;<\/P><\/p>\n<p><P>He added that the industry is a fickle one and must be continually monitored despite the encouraging levels of tourism business so far for 2003.<\/P><\/p>\n<p><P>Minister Wilchcome said representatives from Fallon Worldwide, the ministry&#8217;s new advertising agency, will be in Nassau as early as this week to present the new advertising ideas and strategies for the coming year.<\/P><\/p>\n<p><P>He was speaking at a press conference held at the Sea Venture House to announce the inaugural voyage of the newest addition to Bahamas Fast Ferries&#8217; fleet, the 500 passenger Sea Wind.<\/P><\/p>\n<p><P>The luxury craft, which features an onboard theatre and reclining seats, will add to the tourism product because The Bahamas cannot compete as a tourist destination if reliable transportation is not available, Minister Wilchcombe said.<\/P><\/p>\n<p><P>&#8220;We have a lot to offer,&#8221; he said. &#8220;We just have to find the right way to package it all, export it more and I believe it&#8217;s going to lure more people to this country.&#8221;<\/P><\/p>\n<p><P>The vessel will make its inaugural voyage to Bimini on April 18th in conjunction with that island&#8217;s annual regatta, Khaalis Rolle, chief marketing officer at Bahamas Fast Ferries said.<\/P><\/p>\n<p><P>Mr. Rolle added that the provision of transportation to the regatta is a part of the company&#8217;s broader commitment to bridging the gap between the Family Islands.<\/P><\/p>\n<p><P>&#8220;Our vision is to provide reliable and dependable marine transportation service and to see the marine transportation business evolve into the primary and preferred method of travel for Bahamians,&#8221; he said. &#8220;My belief is that this will assist in speeding the development and growth of the Family Islands.&#8221;<\/P><\/p>\n<p><P>He said, though, that vessels such as the Sea Wind require proper access to docks and a minimum draft before being able to provide regular service to a given island.<\/P><\/p>\n<p><P>Bahamas Fast Ferries is considering which islands its craft would be able to travel to and determining the cost of providing access to those islands, he said.<br \/>\n<P><B>By Darrin Culmer, The Bahama Journal<\/B><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Representatives from Fallon Worldwide, the ministry&#8217;s new advertising agency, will be in Nassau as early as this week to present new advertising ideas and strategies.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10223285771444175_51037792744":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[],"tags":[],"class_list":["post-241713","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/posts\/241713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/comments?post=241713"}],"version-history":[{"count":0,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/posts\/241713\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/media?parent=241713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/categories?post=241713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/tags?post=241713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}