{"id":24518,"date":"2012-08-09T00:06:47","date_gmt":"2012-08-09T04:06:47","guid":{"rendered":"http:\/\/www.bahamasb2b.com\/news\/?p=24518"},"modified":"2012-08-09T00:06:47","modified_gmt":"2012-08-09T04:06:47","slug":"social-media-marketing-not-for-financial-sector","status":"publish","type":"post","link":"https:\/\/www.bahamasb2b.com\/news\/2012\/08\/social-media-marketing-not-for-financial-sector","title":{"rendered":"Social Media Marketing Not For Financial Sector"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24519\" title=\"social-media-by-sector\" src=\"https:\/\/www.bahamasb2b.com\/news\/wp-content\/uploads\/2012\/08\/social-media-by-sector-e1344485023772.jpg\" alt=\"Social media investment by sector\" width=\"500\" height=\"338\" \/><\/p>\n<p>Investment in social media marketing by financial services companies has  declined sharply since the end of 2011. While in the last quarter of  2011, 22 percent of companies in the financial services sector were  investing in social media, this fell to 8.5 percent in the first quarter  of this year and six percent in the second quarter.<\/p>\n<p>This represents an interesting about-turn. We saw financial sector  investment in social media increase steadily over the past few years to  reach the highest levels ever by the end of 2011. The sector noticed  that social media was changing the way consumers interact with  businesses and, as a result, companies were noticeably using social  media both as a customer service channel and as a recruitment tool.<\/p>\n<p>However, the financial world soon realised that social media also  presented risks. Not only because financial information must comply with  strict rules and regulations but, as financial services brands embraced  new methods for communicating with customers, they also opened  themselves up to criticism and negative sentiment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investment in social media by the financial sector grew steadily over the last few years but has suddenly dropped substantially.<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10223285771444175_51037792744":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[3],"tags":[153,98,69,416],"class_list":["post-24518","post","type-post","status-publish","format-standard","hentry","category-business","tag-business-2","tag-financial","tag-internet","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/posts\/24518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/comments?post=24518"}],"version-history":[{"count":0,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/posts\/24518\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/media?parent=24518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/categories?post=24518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/tags?post=24518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}