{"id":6182,"date":"2011-02-07T20:01:01","date_gmt":"2011-02-08T01:01:01","guid":{"rendered":"http:\/\/www.bahamasb2b.com\/news\/?p=6182"},"modified":"2011-02-07T20:01:01","modified_gmt":"2011-02-08T01:01:01","slug":"props-for-chryslers-imported-from-detroit-superbowl-ad","status":"publish","type":"post","link":"https:\/\/www.bahamasb2b.com\/news\/2011\/02\/props-for-chryslers-imported-from-detroit-superbowl-ad","title":{"rendered":"Props For Chrysler’s ‘Imported From Detroit’ Superbowl Ad"},"content":{"rendered":"

The new Chrysler ‘Imported From Detroit’ commercial features a performer not unfamiliar with overcoming difficulties – one of Detroit’s most recognizable exports… Eminem.<\/p>\n

The opening chords of his song ‘Lose Yourself’ provide the audio backdrop for the commercial which premiered during the 2011 Super Bowl.<\/p>\n

“It’s the hardest fires that make the hardest steel,” Eminem declares in the voice-over clearly designed to tug at America’s bootstraps.<\/p>\n

As he delivers his hardened voice-over, Eminem drives the new Chrystler 200 through Detroit’s most visually stunning landmarks, including the Joe Louis fist sculpture near Cobo Arena, massive industrial complexes, a glittering downtown and even boarded up buildings.<\/p>\n

Stopping at the historical Fox Theatre on Woodward Avenue, Eminem talks to the camera as a gospel choir harmonizes to the accompanying track of ‘Lose Yourself.’<\/p>\n

“This is the Motor City and this is what we do,” he says in a matter-of-fact tone of voice.<\/p>\n

Winning the Detroit artist both a Grammy and an Academy Award, ‘Lose Yourself’ is Eminem’s biggest hit. Originally scored for his 2002 film ‘8 Mile,’ the single has sold over 2 million digital downloads.<\/p>\n

The commercial was a big hit, but will it sell cars?\u00a0 Check out the video below and let us know what you think.<\/p>\n

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The new Chrysler ‘Imported From Detroit’ commercial features a performer not unfamiliar with overcoming difficulties – one of Detroit’s most recognizable exports… Eminem.<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10223285771444175_51037792744":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4],"tags":[110,22,113],"class_list":["post-6182","post","type-post","status-publish","format-standard","hentry","category-entertainment","tag-autos","tag-music","tag-united-states"],"_links":{"self":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/posts\/6182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/comments?post=6182"}],"version-history":[{"count":0,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/posts\/6182\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/media?parent=6182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/categories?post=6182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/tags?post=6182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}