![\"bahari-0771\"](\"https:\/\/www.bahamasb2b.com\/news\/wp-content\/uploads\/2014\/07\/bahari-0771.jpg\")
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It\u2019s not your run-of-the-mill Independence t-shirts.\u00a0 In fact, it doesn\u2019t even look, or feel like a t-shirt at all.\u00a0 Combine the synthetic fabric of a sport\u2019s jersey with bright eye-popping colours, an enlarged Bahamian coat of arms, a signature metal and leather emblem and Bahamas 73 emblazoned on the back, and you have an authentic BAHARI shirt, a new Independence collection that has taken the country by storm.<\/p>\n
![\"bahari-0865\"](\"https:\/\/www.bahamasb2b.com\/news\/wp-content\/uploads\/2014\/07\/bahari-0865.jpg\")
Creative Director for BAHARI is twenty-five year old, Grand Bahama native, Morgan Fernander.\u00a0 \u201cThe aim is for BAHARI to stand out beyond being just another Independence clothing line.\u00a0 We wanted to create a brand that Bahamians can appreciate and value,\u201d Fernander offers.\u00a0 \u201cAiming to please a discerning market, much time was spent deciding on every single detail on our shirts, from the fabric reams to the specific pantone colours, creating the moulds for the leather and metal emblems, the garment specification sheets, the garment tags with our logos stitched inside and even the hang tags,\u201d he explains.<\/p>\n
This keen attention to detail is innate to the young entrepreneur whose secular profession demands precision and accuracy.\u00a0 As a Brand & Marketing manager, Fernander has been trained in the field of creating and developing branding and marketing campaigns.<\/p>\n
\u201cIn marketing and branding you literally get to see a concept developed from a thought to a tangible end-product.\u00a0 Seeing that end-deliverable of a project that took months or even a year to complete is one of the most rewarding feelings ever,\u201d he says.<\/p>\n
\u201cWhen I\u2019m wearing one of our designs and someone stops and asks, \u2018Hey, is that one of those BAHARI shirts?\u2019, that has to be the greatest benefit, knowing we\u2019ve been given the opportunity to create and develop a product for people to appreciate and enjoy,\u201d adds Fernander.<\/p>\n
The unique name BAHARI pays homage to the earlier settlers of these islands, the Lucayan Indians, whose linguistic term \u201cbajari\u201d meant a title of high regard and distinction.\u00a0 As soon as he saw it just two weeks before beginning production, Fernander knew he had found the right tag.\u00a0 \u201cI loved the meaning.\u00a0 I loved that it had a \u201cbaj\u201d prefix, and the name just rolls off the tongue,\u201d he relates.<\/p>\n
According to this young entrepreneur, the BAHARI brand is an amalgamation of life in The Bahamas, transposing its symbols and culture onto garment canvases; resulting in a stylish and unique clothing line that transcends beyond typical Bahamian urban wear. \u201cWe\u2019re promoting cultural expression through clothing. We like to call it \u2018style enculturation\u2019,\u201d says Fernander.<\/p>\n
![\"bahari-0658\"](\"https:\/\/www.bahamasb2b.com\/news\/wp-content\/uploads\/2014\/07\/bahari-0658.jpg\")
Just in time for Independence, you too can express your national pride by purchasing your very own BAHARI shirt online at www.shopbahari.com, FLOSSIT or Cool Running in Downtown Freeport, LAVISH inside the Circle Mall in Freeport and at YNG \u2013 Rosetta Street West in Nassau.\u00a0 Sizes for men and women range from small to 2XL and shirts can be purchased individually or in bulk orders.<\/p>\n
\u201cI think the common thread between our 41st Independence and the BAHARI collection is realization,\u201d Fernander says.\u00a0 \u201cForty-one is the age that most people start to \u2018get it\u2019 and I think that can be applied to us as a nation.\u00a0 We\u2019ve witnessed and experienced some monumental moments and now, it\u2019s just a matter of us taking that step forward to fulfill our potential as a country.<\/p>\n
With BAHARI, we\u2019ve realized the extent to which our journey in this new field can lead us, and we\u2019re coming to an understanding of what Bahamians really want in terms of a clothing line.\u00a0 It\u2019s now up to us to go beyond the point of realizing our potentialities and fulfilling them,\u201d he adds.<\/p>\n
![\"bahari-1087\"](\"https:\/\/www.bahamasb2b.com\/news\/wp-content\/uploads\/2014\/07\/bahari-1087.jpg\")
Crediting his mother as his inspiration, Fernander believes his creativity could have only come from her.\u00a0 As BAHARI enters the fashion market, he remains optimistic about the future.\u00a0 \u201cRather than limitations, we try to see opportunities, and look upon this as a journey, not necessarily a destination,\u201d he explains.<\/p>\n
Grateful to so many who\u2019ve mentored and supported him along the way, Fernander is encouraged by other trend-setters who too are striving to make a mark in the business world. \u201cThere is a quiet, but strong transition happening in our country now, where young people are transcending beyond what\u2019s being indoctrinated in us as to what we can do and how far we can go.\u00a0 As long as there aren\u2019t any limitations on our creativity, there won\u2019t be any limitations on the BAHARI brand.\u201d<\/p>\n
Maven Group<\/em><\/span> Combine the synthetic fabric of a sport\u2019s jersey with bright eye-popping colours, an enlarged Bahamian coat of arms, a signature metal and leather emblem and Bahamas 73 emblazoned on the back, and you have an authentic BAHARI shirt, a new Independence collection that has taken the country by storm.<\/p>\n","protected":false},"author":17,"featured_media":71137,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10223285771444175_51037792744":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[18],"tags":[1631,82,266],"class_list":["post-71136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-bahamian","tag-fashion","tag-style-2"],"_links":{"self":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/posts\/71136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/comments?post=71136"}],"version-history":[{"count":0,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/posts\/71136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/media\/71137"}],"wp:attachment":[{"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/media?parent=71136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/categories?post=71136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bahamasb2b.com\/news\/wp-json\/wp\/v2\/tags?post=71136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nCaption: BAHARI Independence Line: Just in time for the 41st celebration of our country\u2019s Independence, a new clothing line is available on store racks in Freeport and Nassau.\u00a0 Vibrant designs and meticulous construction detailing establish the unisexual BAHARI line as one of many exciting new apparel for the season.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"