Robert Sands, Vice President of Administration and External Relations at Baha Mar, told The Guardian Wednesday that the company, ‘Cable Beach Resorts,’ is an amalgamation of two offices.
“As you may know, Radisson had an office in Miami and Wyndham had an office in Miami. So we’ve consolidated the two offices into the same location,” he said.
“It’s where our Ministry of Tourism and Gaming Board offices are located. So it’s one sales office and it’s only responsibility is sales and marketing for the hotel and casino.”
Cable Beach Resorts is located at 1200 S. Pine Island Road in Plantation, five miles west of the Ft. Lauderdale area. The company said 20 people would be responsible for handling sales and marketing for the properties and 10 would work on operations and charters for the Wyndham Crystal Palace Casino.
According to the South Florida Business Journal , the company said by combining operations of the Radisson Cable Beach Resort, the Nassau Beach Hotel and the Wyndham Nassau Resort & Crystal Palace Casino, it would optimise cross-selling and promotion opportunities across all three resorts, allowing them to operate as one resort complex.
“The takeover of the three properties, along with plans for the future mega-resort, represents the single largest tourism investment in the history of The Bahamas,” said a Cable Beach Resorts statement.
Together, the resorts – which are to retain their existing flags – offer 1,941 guest rooms and suites, a 35,000-square-foot casino, more than 50,000 square feet of meeting space, 27 eateries, a tennis facility, an 18-hole golf course, more than a half-mile of beach and a variety of water sport activities.
On April 6, Prime Minister Perry Christie, along with Baha Mar Development Ltd. Chairman Sarkis Izmirlian, signed the Heads of Agreement for the redevelopment of the Cable Beach strip to include its reshaping into a $1.2 billion Las Vegas-style mega-resort.
The Heads of Agreement signing came one week after Phillip Ruffin, the then-owner of the Wyndham Nassau Resort and Crystal Palace Casino, and Nassau Beach Hotel, signed the purchase agreement with Baha Mar.
Under the terms of the agreement, the project is being scheduled to avoid, as far as possible, disruption for staff and of facilities. The work is expected to be staged, so that only one hotel is closed at a time to enable the completion by fall 2009.
By: MINDELL SMALL, The Nassau Guardian
