Cash Now Corporation, ﾠa pioneer and continuing leading developer in the on-line payday loan and check-cashing industry, today announced it has installed a new Web-based interactive lead generation and management CSR booking engine that will allow the company to manage a call center in the Bahamas and further to integrate its technologies through the Trust Vault; and allow other payday on-line portals to import XTM files to attract more leads, and generate a quicker loan response time resulting in more potential profits for the Cash Now Licensees.
The payday loan business on line is booming, says Andrea Zecevic, Cash Nowﾴs President, and COO. The Internet offers consumers the privacy and the safety of applying for a loan on line. Industry growth from predominantly stand-alone check cashing storefronts has been fueled largely by the Internet and savvy, new marketing techniques, made available by companies such as Cash Now.
Behind the success of many of the new breed of payday loan lenders is the Florida based payday loan lead generation and software system licensed by Cash Now Corp (www.cashnow.com). Payday loan companies are quickly realizing that the marketing solutions offered by Cash Now to generate new borrowers for their cash advance products are more cost effective and productive than using their own systems.
Zecevic says ﾓWeﾴre providing a behind-the-scenes “back office” department for our payday lending clients. Processing 10-20 loans a day with the traditional “off the shelf” software requiring the use of pen and paper is one thing, however processing 100 to 1000 loans a day takes a more robust solution offered by Cash Now. Not only have we been able to slash our licensees marketing and operating costs through our proprietary on-line methods, but weﾴve dramatically increased their bottom line. Borrowers arenﾴt complaining. Consumers praise the ease of qualifying and the speed of acquiring cash they cannot get from ﾓtraditional pen and paperﾒ lenders.
