Currently airing on TEMPO, the campaign seeks to openly and for the first time truly explore what the Legendary Bob Marley wished to express by advocating a philosophy of One Love. The ONE LOVE campaign features multiple public service announcements (PSAs), which will broadcast on TEMPO and online at gottempo.com. Top Caribbean Artists, including Beenie Man, Baby Cham, Bunji Garlin, Allison Hinds, Ricky Jai, David Kirton, Machel Montano, Rupee, Mr Vegas and many more have already lent their perspective to the campaign. In their personal declarations of ONE LOVE, they challenge the community to be "united in expression of unconditional love."
TEMPO sees its ONE LOVE pro-social platform as both an obligation and a passion, a way to make its celebration of Caribbean life live beyond entertainment, rising to inspirational, progressive and educational. "ONE LOVE represents the very essence of how we, as Caribbean people should move….we want to bring it back, remind ourselves and shine a spotlight on the need for us to move as a community," says Frederick Morton, Jr., Senior Vice President & General Manger, Tempo. Since inception "It was my desire that TEMPO immediately demonstrate its uncompromising commitment to the community and that is why we incorporated HIV/AIDS messaging at our
launch events in November 2005, broadcasting PSAs οΎ– including a PSA featuring a special message from a 13-year-old Trinidadian living with HIV, and conducting a disaster relief auction raising $50,000 for the Red Cross to assist Caribbeans most affected by the 2004 hurricanes," Morton further stated.
As a quickly evolving leader in brand Caribbean, TEMPO is uniquely positioned to create impactful messages independently and in partnership with its advertisers, corporate friends, record labels, artists, and with its connection to the Caribbean audience.
TEMPO's goal is that the ONE LOVE campaign will positively affect and change lives through work in the following areas:
HIV/AIDS Awareness: Tempo will work with the Caribbean creative community, MTV's Staying Alive Foundation and local NGO's in HIV/AIDS prevention and awareness messaging, and programming.
Disaster Preparedness and Relief: Funds and awareness will be raised throughout the year to prepare for the frequent Category 4 and 5 hurricanes that the region often experiences. Tempo will also identify partners and participate in fund-raising drives, benefits and online auctions.
Creative Arts Education: Tempo is committed to educating our audience about issues that affect them and using the creative arts to both deliver the messages and to enhance the educational process. Our messaging of music education in the schools, prisons, etc. in partnership with artists and other Caribbean thought leaders will advocate the use of creative arts as a means of addressing and tackling many of the social issues that affect the region.
Additional on air, online, wireless, and grassroots initiatives will be rolled out throughout the year, all in the spirit of One Love!
About TEMPO: Envisioned by native son Frederick Morton Jr. and launched by Viacom, Inc.'s MTV Networks, TEMPO brings the Caribbean vibe to Viacom's roster of popular and highly targeted cable networks which include MTV, Nickelodeon, Comedy Central, BET, and Spike TV, by representing every island in all its glory. TEMPO brings to life all the richness and influence that the Caribbean has to offer. Connect with TEMPO at gottempo.com. TEMPO is a registered trademark of MTV Networks, a unit of Viacom International Inc. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen world-wide.
The Nassau Guardian
