Several months ago the Ministry of Tourism kicked off the ‘My Bahamas’ campaign to make more people aware of the importance of safeguarding the country’s number one industry.
Mr Wilchcombe said the campaign has seen some success, but more work needs to be done.
“Unless we are able to, as a nation, fully understand that the tourism industry [entails] service, we are going to find ourselves apologising for our poor service.”
Because our competitors are all over the world, the minister said Bahamians could no longer take a relaxed approach to the business of tourism.
He did say however that the country has been privileged despite having room for improvement.
“We still have much more work to do in so far as ensuring we offer the total package in terms of our service,” he added. “To get the goal at the end of the day requires all of us to be working in the same direction.”
Mr Wilchcombe said the measure of the success of the campaign would be reflected in positive tourist feedback. When the campaign was launched last year, Mr Wilchcombe said he was concerned by the number of personal letters of complaints he received from tourists.
He said Bahamians must also offer each other the level of service they do to tourists.
By: BARRY WILLIAMS, The Nassau Guardian
