The creative work performed on a private banking brochure for Bank of The Bahamas recently received international accolades from the American and Caribbean Advertising Federations. The agencies behind the design – Diane Phillips & Associates in conjunction with marketing company Electric Villages – took home a 2011 Silver ADDY Award at this year’s advertising competition.
“I think the true winner of an award like this is our client,” said Diane Phillips. “We’re proud to have been a part of this success and to be recognised for our work at this level which speaks to the talent and dedication of our team. DP&A would also like to thank BOB for giving us the creative license to collaborate with Electric Villages on this project.”
The ADDY Awards is the advertising industry’s largest and most represented competition, attracting more than 480 Caribbean entries in the 2011 ADDY competition. This year’s winners were announced by Terri Brown, president of the Caribbean Advertising Federation (CAF) and featured winners throughout Florida and The Caribbean.
The 2011 Silver ADDY was awarded for the Bank of The Bahamas private banking brochure in the Sales Kit category. Other regional winners include LIME for their TV and online Christmas promotions and Florida-based agency Merit Mile Communications for online, print and radio campaigns.
“We’re grateful to the entire team for the work and assistance to materialise the concept that we wanted in this brochure,” said Dianne Bingham, senior manager of Private Banking & Trust, BOB. “The combined efforts of Electric Village and Diane Phillips & Associates produced material that added an appealing, tropical touch while conveying the full extent and quality of private banking services the bank offers. It was deserving of accolades and awards.”
Diane Phillips & Associates