Young entrepreneurs get experience in designing, naming and running companies through the internationally recognised Junior Achievement (JA) program.
In New Providence where Lashanta Smith (standing) is program manager, about a dozen companies sponsor JA clubs, each with committees that oversee company operations from product development to marketing. Come the end of the school year, committee heads compete for top honours as their ‘businesses’ turn in results from sales. Here, award-winning public relations executive Diane Phillips, who served as the public relations judge, interviews Queen’s College student O’Neil Miller.
“They get it,” Phillips said.
“Their comprehension of what public relations is was impressive and their understanding of the importance of goal setting, strategy and time management went way beyond what you would have expected for their years. Very good to excellent performances all.”
Awards will be presented at a ceremony on June 29 at the Willamae Bridgewater Convention Centre, Farrington Road.
(Photo by Derek Smith, Jr.)