Successful companies maintain happy employees through creative incentivized initiatives, and for the past three years Coca-Cola and Domino’s Pizza have been doing just that. The “Say & Win” Crew Incentive Competition, an in-house challenge for Domino’s employees designed to enhance customer service and encourage cross selling of branded Coca-Cola products, provided an opportunity for staff to shine.
“There was considerable interest in the campaign and we are proud of the buy-in by the participants at Domino’s Pizza,” said Cyndi Williams-Rahming, Customer Service & PR Manager, Caribbean Bottling (Bahamas) Ltd.
The six-week program, which recently ended, rewarded employees at nine participating Domino’s stores, including two locations in Grand Bahama. To be eligible, employees were screened and graded on the level of customer service provided to mystery shoppers acting as customers. A total of 72 mystery calls were made and a record number of 58 instant winners were selected.
“We’re very pleased with the response level and involvement by our staff, said Betty Cartwright-Rolle, Franchise Trainer Supervisor, Domino’s Pizza. “I’d like to encourage all of our employees to continue to provide the high level of service and demonstrate the energy they’ve displayed over the last few months during the mystery shopper contest even though the program has officially ended for this year.”
Coca-Cola showered winners with gifts, including umbrellas, beach bags, t-shirts, glassware and Coke product while Domino’s Pizza also provided lunch and dinner coupons to the winning stores members. At the end of the program, four stores tied for first place. A tie breaker was held with two stores being crowned this year’s winners – the Cable Beach store in Nassau and the Queen’s Highway store in Freeport. Both companies expect to participate in the mystery shopper exercise next year.Serve Up
Source: Diane Phillips and Associates