Cell-C recently got rid of its affiliation with Virgin Mobile in favour of Red Bull Mobile, selling its 50% stake in Virgin Mobile to Colico Investment in the Bahamas. Reikhutsitse Malala looks at what we can expect from new offering, Red Bull Mobile.
Cell C has been shaking up the local mobile market with its mobile broadband services using the company’s growing 21 Mbps HSPA+ network. The introduction of Red Bull Mobile is expected to tap into a new market that has never been explored before. Red Bull Mobile is targeted at teens and people who are interested in extreme sports and who will use the cell phones to keep them up-to-date with the latest music, pictures and information, as Red Bull Mobile gives users free and exclusive access via the Red Bull Mobile portal to some of the world’s most compelling content.