The Ministry of Tourism and the Bahamas Hotel Association (BHA) are taking an active approach in preparing for the Latin American business coming into the country, offering a workshop geared towards fully tapping into that market.
It’s potentially the first of many seminars given the diverse markets that flock the country.
Executive Vice President of the BHA Frank Comito said the workshop is designed to ensure that Bahamians in the sector are able to fully capitalize on the Latin American market, thus making raising awareness a priority.
The workshop is scheduled for March 9 at the British Colonial Hilton under the theme “Preparing to Better Service the Latin American Market”. It will focus on how to better understand the market and its potential, initiatives in place to prepare for the growth and resources available for individuals in the sector.
While an active approach is being taken in the tourism sector to attract business from Latin America, other industries could be well on their way to doing the same, with an international human resources professional saying the country’s major sectors are a “melting pot.”
Along with the launch of Copa Airlines opening up the Latin American market, other diversity gateways are being opened. The biggest one to date is the $3.6 billion Baha Mar project, which intends to bring 8,000 Chinese workers and attract additional foreign markets.
