Google Pivots To Social Networking

Google’s pivot from search to social technologies occurred last week and my early impressions of their new service Google+ are very positive, particularly around their efforts on allowing you to group your contacts. The giant global advertising company have many years experience analyzing your search and email history, and often display eerily accurate recommendations contextual based on your past online activities and threads. Google’s http cookies probably transmit more about you than you realize – I can be reading a foreign newspaper and see advertising content based on my past search activities and of course Youtube (itself the second largest search engine by use in the world) video has pop up ads that make you realize you are being skillfully tracked.