The Bahamas Telecommunications company is moving toward completely eliminating phone cards by 2014, in a move the company says will increase efficiency and place BTC in line with international practices.
Marlon Johnson, vice president of sales and marketing, said they hope that by 2014, at least 80 per cent of the market will be cardless.
BTC launched EZTOP-up on Monday.
Mr Johnson said BTC is also developing a ‘Pamper Card’ for people who may not be comfortable giving their cell numbers to strangers.
BTC is expected to announce in the coming weeks the business that will be partnering with them in this venture.