Nassau, Bahamas – Log on to www.nassaulpia.com, the new official website for the Lynden Pindling International Airport. With the tagline, No Ordinary Airport, the website features images and information on the upgraded facilities at LPIA. Also new to the site is a refreshed airport logo.
The new look for the public domain is part of a rebranding exercise undertaken by the Nassau Airport Development Company (NAD) to set the country’s major gateway apart from other airports in the region.
For Vernice Walkine, Vice President of Marketing & Communications at NAD, the website launch is perfectly timed. “Airports around the world are attempting to rebrand themselves in an effort to stand out in a very competitive market and LPIA is no ordinary airport, with three brand new terminals when the redevelopment project is complete – US Departures, International Arrivals and International and Domestic Departures/Arrivals. Our original website, www.nas.bs, focused primarily on NAD as a management company. It also gave users flight arrival and departure information. With the new site, we wanted to shift the focus away from NAD as a management company and instead highlight facilities and the services offered at LPIA.”
New features include travel tips, list of retail and food and beverage outlets in the US Departures terminal, information on getting to and from the airport and other airport services like the popular free Wi-Fi. At its peak, the old website averaged more than 100,000 unique hits per month. The new site is expected to exceed those levels. Soon to come, social media applications like Facebook and Twitter aimed at making www.nassaulpia.com a fully interactive experience for airport users.
Source: Shonalee King Johnson
Nassau Airport Development Co.
