BTC Signs Olympic Endorsers

The Bahamas Telecommunications Company (BTC) has signed six of the country’s current and future Olympians to endorsement deals.

Michael Mathieu, Chris Brown, Demetrius Pinder, and Ramon Miller, the foursome that captured the 4x400m relay gold at London 2012, as well as freestyle swimmer Arianna Vanderpool-Wallace and 19-year-old sprinter Anthonique Strachan have all signed one-year agreements with BTC.

The six agreements are worth US$180,000, US$35,000 for each member of the relay team, and US$20,000 each for Vanderpool-Wallace and Strachan.

BTC has already spent some US$100,000 sponsoring the Bahamas Olympic team in the build-up to London 2012.

“When the idea was first presented to our executive body, never once was there hesitation,” BTC chief executive Geoff Houston is quoted as saying in the Bahamas Weekly. “The simple truth is that sports development is a major pillar in our model of corporate social responsibility.”

By James Emmett
Sports Pro Media