Rihanna Is New Barbados Tourism Ambassador

The Barbados Tourism Authority announced this week that pop sensation Rihanna has become Barbados’s ambassador for tourism. The star, who was born and raised on the island, will undertake a three-year promotional partnership with the Barbados Tourism Authority including advertising campaigns, concerts and social media promotion.

Online travel specialists Travelmatch says that the singer’s endorsement of the island will draw more travellers to the island in the next few years.

One of the best-selling artists of all time, with more than 30 million albums and 100 million singles sold, Rihanna’s pride in her home island can be seen in many of her videos where the Barbadian flag is featured.