Luxury brands bolster IP defences as handbag market booms
The allure of designer handbags has long attracted counterfeiters, prompting luxury brands to employ a multi-faceted approach to intellectual property protection, according to insights from the World Intellectual Property Organisation (WIPO) magazine. The global handbag market, projected to reach 68.31 billion dollars this year according to Statista, exemplifies the fusion of fashion, celebrity influence and […]
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