Category: Marketing

Branding isn’t just for the big guys. Small businesses can launch, grow and expand through clear and consistent messaging and marketing, just like larger companies do. If you’re a small-business owner, creating a distinct brand image for your product or service is essential – and can be accomplished through some very simple methods.

Twitter Mistakes Businesses Should Avoid The innumerable social media guide books out there typically advise brands on everything they need to know in order to survive and succeed in the digital space. Although they are usually very comprehensive and cover the basics, we strongly believe that every networking channel is unique and has its specific […]

Promoting your event on Facebook is a good way to attract more people to your event, while marketing your business in a subtle way, even to those who are not planning to attend. That's true with events sponsored by charities and non-profit organizations as well. Here are a few guidelines that will make your event […]

Have you thought about adding video to your marketing strategy? With more and more people watching online videos, they have become one of the most powerful and effective online marketing tools. Video grabs people's attention more quickly and effectively and delivers some of the best ROI of any advertising medium today. Videos can also help […]