Category: Marketing

In 2025, getting your product in front of the right people takes more than posting ads or running a sale. Shoppers are more selective, channels are more crowded, and attention spans are shorter. With so many options available, you don’t need to use every marketing tactic under the sun. But you do need a product […]

If you read or listen to the news, you have probably heard about financial troubles at major social media platforms, including LinkedIn, Meta (owner of Facebook and Instagram) and X (formerly Twitter). In 2024, LinkedIn let go of 202 employees, and in 2025 Meta laid off 3,600 employees. TikTok also announced a 10 percent workforce […]

Going beyond the basics should be your starting point if you want to go the extra mile. Let’s face it — what worked in marketing 10 years ago isn’t cutting it anymore. Customer habits have changed. Technology has reshaped how businesses connect with audiences. Competitors? Don’t get me started. While this might sound like bad […]

In today’s digital arena, where consumers are constantly swamped with advertising messages, brands are on the hunt for fresh and innovative ways to break through the clutter and connect with their target audience. One strategy that has gained significant momentum in recent years is influencer marketing. By leveraging the popularity and influence of individuals on […]