The internet has changed everything—from how we communicate to how we do business. Yet, many young people spend hours on social media without realizing they could be building their own digital empire. Owning a domain name and launching a website is the first step to taking control of your online presence and turning your passions […]
Read More
This is a pedantic point, or maybe a petty one, though either way, it’s still a relevant note for social media marketers. Last May, Instagram ran a creator event in New York, in which it shared a range of tips on how to maximize content performance, and improve the reach of your clips. Presented by IG […]
Read More
As consumer attention continues to fragment across devices and channels, advertisers are broadening their media mix to cut through the noise and stay relevant. While a multichannel strategy is now the norm, true success requires an omnichannel approach — one that unifies audience, creative and media throughout the campaign lifecycle. The biggest difference between an […]
Read More
People say they prefer a short story written by a human over one composed by artificial intelligence, yet most still invest the same amount of time and money reading both stories regardless of whether it is labeled as AI-generated. That was the main finding of a study we conducted recently to test whether this preference of humans […]
Read More
With a plethora of titles across all genres, finding a show to watch on Netflix can be overwhelming. That’s why we’ve narrowed down some of the most entertaining shows on the streaming service right now, including beloved favorites like Heartstopper and Dead To Me, and horror series like Midnight Mass. We’re also excited for the […]
Read More
Many people who have tried to lose weight by cutting calories are familiar with this frustrating reality: at some point, the body stops shedding pounds. It senses the reduced calorie intake and responds by slowing down metabolism, causing it to burn fewer calories than before the diet. This happens because the body perceives a potential […]
Read More