There you are, streaming some edge-of-your-seat reality TV just as a housewife is about to reveal something really juicy … and then the show cuts to commercial.
The spell is broken, and you notice that you’re overdue for a bathroom break and maybe a snack.
As you move about your home, you don’t see so much as a frame of the video ads that play—but you can hear them.
That’s the thing about video ads: As much as they’re associated with visual marketing strategies, they’re often only as good as the audio.
Sound illustrates key messages just as powerfully as images do, moving or still.
The actors’ interplay, the voiceover context, the sounds of the environment and movement, the music and sound effects—they all tell a compelling story, even when the visual elements are out of sight.
In that way, they’re a lot like audio ads.
How?
Because the power of audio is that it engages the mind to build worlds and create memorable moments, all through sound.
And that’s why you need to build digital audio into your video campaigns.
Read the full article at AdWeek.com, Sponsored by SiriusXM Media
