Social media marketing was once an exciting new way for companies to market their products and services. Businesses set up social media account profiles, gathered followers and began posting regularly.
Before social media platforms were oversaturated with brands, it was relatively easy for a company to stand out. Today, however, with seemingly every business on social media, social media marketing has grown more sophisticated and nuanced. There is also a steady flow of new tools, best practices and trends.
Similarly, as brands compete for consumers’ increasingly fragmented attention, users’ social media behaviors and preferences shift.
To succeed at social media marketing today, companies need a clear understanding of the latest trends and technologies — and the know-how on leveraging both for brand awareness, sales, customer service and more.
Business.com is breaking down how social media marketing has changed and sharing advice from experienced marketing and sales professionals.
