If you read or listen to the news, you have probably heard about financial troubles at major social media platforms, including LinkedIn, Meta (owner of Facebook and Instagram) and X (formerly Twitter).
In 2024, LinkedIn let go of 202 employees, and in 2025 Meta laid off 3,600 employees. TikTok also announced a 10 percent workforce cut (300 people), and X currently has less than 2,900 employees after layoffs in 2022.
What do these layoffs mean for how you should allocate your digital marketing budget?
While companies may be downsizing, consumer’s social media addiction isn’t going away.
The average American spends two hours and 15 minutes every day on social media, according to Statista.
Continue reading at Business.com to find out how effective social media marketing is today.
