Whenever something meaningful gets accomplished, it’s because someone successfully planned, prepared, and followed through. But most projects never reach the finish line. Not because they were impossible, but because they were derailed by one or more common — often self-imposed — obstacles. Let’s look at the biggest barriers to progress and how to recognize them […]
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Imagine someone who is suffering from migraine: If film or television depictions wield any influence here, then you’re seeing a woman squeezing her temples and frowning. Her eyes are locked shut. That representation is narrow enough to perturb researchers in headache medicine. Advances in migraine research have proven that the condition—and the ways it can present in […]
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In today’s digital arena, where consumers are constantly swamped with advertising messages, brands are on the hunt for fresh and innovative ways to break through the clutter and connect with their target audience. One strategy that has gained significant momentum in recent years is influencer marketing. By leveraging the popularity and influence of individuals on […]
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How to Make Shoppable TV Work Last year, Peacock gave viewers of the Bravo reality show “Below Deck” a reason to pay attention when the commercials came on-screen. For the first time, the streaming service launched an in-show shopping feature, where, during the ad breaks, a QR code would appear on-screen, taking those who scanned […]
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Digital marketing trends and strategies are continually evolving, and before you even know it, a new digital marketing trend will be on its way. If time travel were possible, every marketer would fast-forward to the new year for clues on what’s next in digital marketing. Since we still reside in the age of predictions, we […]
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Social media marketing was once an exciting new way for companies to market their products and services. Businesses set up social media account profiles, gathered followers and began posting regularly. Before social media platforms were oversaturated with brands, it was relatively easy for a company to stand out. Today, however, with seemingly every business on […]
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