Top advertisers have a secret weapon: They know that winning in today’s fragmented media world starts with smarter inventory choices. As audiences scatter across platforms, channels, and devices, the challenge isn’t just getting seen—it’s getting seen by the right people, in the right context, at the right time. The key? Partnering with media platforms that […]
Read More
Marketers love to talk about “the unreachables”—and Gen Z often tops that list. They watch less TV than previous generations. When they do tune in, they’re often watching on YouTube or Netflix, platforms that either fragment attention or skip ads entirely. That’s why the marketing hive mind has settled on TikTok as the go-to answer—because […]
Read More
The ecommerce system as marketers know it needs an upgrade, and the proof is in the numbers. While people prefer the convenience of online shopping, conversion rates online (2.5–3%) lag behind brick-and-mortar rates (20–40%) drastically. A typical add-to-cart rate is approximately 6.5% while the average abandoned cart rate is between 50%–70%. Why do so few online shoppers complete their […]
Read More
Sports have never been more accessible, and neither has fandom. No longer confined to stadiums or living room TVs, today’s sports fans experience the highs and lows of competition in real time, forming deep connections with teams and athletes across the globe as well as with their fellow fans. In the U.S., 66% of the population—186 million […]
Read More
We’re nearly six months into Rabbit Holed and it feels like there’s a rabbit-sized hole in my brain thanks to all the wonderfully radioactive content I’ve consumed. My Discord account is crammed with servers I can’t remember joining, my YouTube “Watch Later” and Instagram Bookmark tabs could win Guinness World Records for audiovisual chaos. The […]
Read More
While Netflix is busy pumping out more series than any one person could watch (probably), some of the best shows are on Amazon Prime Video. Trouble is, navigating the service’s labyrinthine menus can make finding the right series a pain. We’re here to help. Below are our favorite Amazon series—all included with your Prime subscription. For […]
Read More