The e-commerce system as marketers know it needs an upgrade, and the proof is in the numbers. While people prefer the convenience of online shopping, conversion rates online (2.5–3%) lag behind brick-and-mortar rates (20–40%) drastically. A typical add-to-cart rate is approximately 6.5% while the average abandoned cart rate is between 50%–70%. Why do so few online shoppers complete their […]
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Successful brands today are realizing the power of the stories they tell. There is value to campaigns and creatives that celebrate and reflect the real world around us. And brands can make an impact and lead with purpose by authentically standing up for social issues and highlighting diversity, equity and inclusion in their advertising. According […]
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Instagram Reels used to be the place where TikTok trends went to die. It was the retirement home where yuppies would calm their souls with cashmere-soft capybaras and virtuous meal hacks, or get a mild buzz from aspirational travel montages and clips lifted from TV shows like Breaking Bad. But slowly this leftovers lounge became a […]
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While Netflix seemingly led the way for other streaming networks to create compelling original programming, Hulu actually beat them all to the punch. In 2011, a year before Netflix’s Lilyhammer and two years before the arrival of House of Cards, the burgeoning streamer premiered The Morning After, a pop-culture-focused news show that ran for 800 episodes over three years. Hulu has […]
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I often wake up between 3am and 4am. It’s here I stress about tiny things and about global cataclysms. Then I stress about how to sleep better. Then I become angry that I let myself become stressed. What are my chances of sleeping, I think, with all this stress and anger? That’s just before I start googling potentially fatal medical conditions. Am I […]
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The next wave of ad campaigns—whether they’re all about measurable performance, award-winning creative, or something in between—will have one thing in common: Artificial intelligence (AI) will play a key role. This is an exciting time as more marketers learn about AI, find trusted partners with experience in the field, and use the technology to experiment […]
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