There you are, streaming some edge-of-your-seat reality TV just as a housewife is about to reveal something really juicy … and then the show cuts to commercial. The spell is broken, and you notice that you’re overdue for a bathroom break and maybe a snack. As you move about your home, you don’t see so […]
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If you want to transform your marketing in 2025, look past what’s in vogue. Start focusing on creating a foundational understanding of your customer that you can leverage to build real relationships, and translate that into a solid first-party data strategy powered by the right technology, data, and services. As Michael Jordan said, “Get the […]
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With the vast majority of marketers increasing AI investments and digital ads set to capture nearly three-quarters of total ad spend by 2025, competition for consumer attention is fiercer than ever. Creative fatigue, shrinking budgets, and evolving technology make it harder for brands to stand out—especially when consumers see thousands of ads daily. Celtra’s new […]
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Imagine you’re enjoying a relaxing evening at home, binge-watching your favorite streaming show, when an ad pops up for car insurance. You realize you haven’t updated your insurance coverage since you bought a new car, and make a mental note to check it out. Before you know it, your show is interrupted again with the […]
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As the blossoms of spring make way for summer’s full bloom, it is time to put on some shorts and see where all of that growth and renewal got us. Maybe, like Pulp and Lil Wayne, you are overdue a comeback, preparing a grand return after too long riding past glories. Or perhaps you are […]
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In recent years, Netflix and Apple TV+ have been duking it out to have the most prestigious film offerings, but some of the best movies are on Amazon Prime Video. The streamer was one of the first to go around picking up film festival darlings and other lovable favorites, and they’re all still there in the library, so if […]
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