A new study reveals that sleep not only consolidates existing memories but also primes the brain for future learning. Researchers tracked neuronal activity in mice and discovered ‘engram-to-be cells’ that synchronize during sleep, preparing to encode new experiences. This dual role suggests that sleep quality between learning sessions affects both memory retention and the ability […]
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A U.S. federal court ruled that Google is illegally operating a monopoly in online advertising, a decision that has the power to reshape the world of ad tech — and the open internet — and paves the way for the court to potentially order a breakup of Alphabet Inc.’s ad tech products. In its ruling, […]
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The rapid adoption of digital technology by consumers over the past few years has prompted advertisers to rethink traditional advertising strategies. What worked before, may not work today. With these changes, brands have increasingly shifted their ad spend toward digital, with larger-than-expected increases in retail media networks and streaming TV, according to a 2021 eMarketer report. This has […]
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To stay relevant, marketers need to be adaptable and agile, as well as listen and respond to customer needs quickly—Covid-19 has driven home that business imperative. To reach customers across their shopping journey and to help grow their brand and business along the way, advertisers need the right insights to make quick, informed decisions about […]
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Discounts and promotions are traditionally viewed as a way to get customers in the door to move products or win new buyers you don’t normally serve. In fact, many marketers see discounts as a necessary evil to drive short-term demand. But it doesn’t have to stop there. Discounts can drive deep brand relationships if they’re […]
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New albums are getting announced and released constantly. It’s tough to stay on top of it all. So that’s where we come in. Pitchfork is tracking notable new music releases with our guide to upcoming albums. In the coming months, there will be big new releases from Niontay, Stereolab, Turnstile, Rico Nasty, Blondshell, Model/Actriz, Ty Segall, Djrum, Wet Leg, Miley Cyrus, Yung Lean, Kali Uchis, Garbage, Matt Berninger, William Tyler, Lil Wayne, Little Simz, Purelink, Aesop […]
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