Netflix has plenty of movies to watch. Maybe too many. Sometimes finding the right film at the right time can seem like an impossible task. Let us help you. Below is a list of some of our favorites currently on the streaming service—from dramas to comedies to thrillers. If you decide you’re in more of a TV mood, […]
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According to the stats, 34.8 percent of Brits suffer from back pain each year. It makes understanding how to fix your posture even more pressing – especially when the World Health Organisation claims lower back pain is a leading cause of disability worldwide. “Improving your posture can be a game changer. It can increase strength, energy, and flexibility,” […]
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Novice surfers are taught to catch waves only after they’ve broken. In advertising, however, waiting until then can cost you money, ROAS, and share of market. That’s why the time is now to understand the third wave of digital advertising. The first wave of digital advertising was search, which gathered strength after the dot-com bubble […]
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Loyalty programs hold the promise of turning transactions into meaningful connections that lead to enduring loyalty over time. By and large, loyalty programs should be a win-win, adding value to the customer-brand relationship. But despite its high potential, the reality of creating unique experiences that stir excitement and spark affinity through sustained mutual participation can be […]
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As podcast ad spend continues to surge, music is quietly being sidelined in the audio strategy conversation. But marketers ignoring music aren’t just overlooking a channel—they’re missing culture’s frontline. Music is still where new ideas, movements, and culture begins. From emerging scenes and entirely new sounds to underground remixes and genre-defying mashups, it remains the […]
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The e-commerce system as marketers know it needs an upgrade, and the proof is in the numbers. While people prefer the convenience of online shopping, conversion rates online (2.5–3%) lag behind brick-and-mortar rates (20–40%) drastically. A typical add-to-cart rate is approximately 6.5% while the average abandoned cart rate is between 50%–70%. Why do so few online shoppers complete their […]
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