Netflix has plenty of movies to watch. Maybe too many. Sometimes finding the right film at the right time can seem like an impossible task. Let us help you. Below is a list of some of our favorites currently on the streaming service—from dramas to comedies to thrillers. If you decide you’re in more of a TV mood, […]
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Mindfulness exercises paired with music were found to engage both neural and cardiac systems, potentially reducing symptoms of anxiety and depression. A recent study showed that live and virtual music mindfulness sessions lowered stress and altered states of consciousness, though only live sessions fostered social connection. By enhancing autonomic nervous system activity and creating a […]
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As marketers look forward to 2025, they face a world of vast economic uncertainty. The only thing they can be sure of is that leadership will continue challenging them to justify the value and ROI of every marketing dollar. To survive and thrive in 2025—and to protect their budgets—marketing leaders need to demonstrate that their […]
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Traditional advertising is, by nature, an interruption—even when it’s relevant. Despite marketers’ best efforts to minimize friction and connect with the right audience, consumers still see ads as something to endure—if they engage with them at all. With ad fatigue and avoidance hitting an all-time high, spending on digital channels continues to grow, topping $300 billion last year. Driven […]
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Gaming is a mainstream form of entertainment, with 86% of adults in the U.S. playing, according to GWI. And they play a lot—95% engage with games at least weekly, and 70% do so daily, as highlighted in Activision Blizzard Media’s new report, “Gaming’s Next Level: The Power of Platforms.” Gaming’s widespread adoption spans generations, genders, and socio-economic […]
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Why does cross-generational marketing matter in 2025? It’s simple: It’s a great way to easily gain a deeper understanding of your audience. Most brands know what customers buy from them and how often—which is great for tracking retention, consumer value, and driving upsells. Looking at customers based on their generation, however, is a way to […]
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