The Best Music of 2025—So Far

Pitchfork’s editors are already sorting, compiling, and straining to remember all the music that’s been released this year. So we’re spotlighting some of 2025’s most outstanding records to date by rounding up albums that have earned high scores and Best New Music designations with a quick list of RIYLs (that’s Recommended If You Like) and […]

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The 40 Best Shows on Netflix Right Now

Streaming services are known for having award-worthy series but also plenty of duds. Our guide to the best TV shows on Netflix is updated weekly to help you know which series you should move to the top of your queue. They aren’t all surefire winners—we love a good less-than-obvious gem—but they’re all worth your time, trust […]

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The Dual Role of Sleep

A new study reveals that sleep not only consolidates existing memories but also primes the brain for future learning. Researchers tracked neuronal activity in mice and discovered ‘engram-to-be cells’ that synchronize during sleep, preparing to encode new experiences. This dual role suggests that sleep quality between learning sessions affects both memory retention and the ability […]

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Google: The Monopolist

A U.S. federal court ruled that Google is illegally operating a monopoly in online advertising, a decision that has the power to reshape the world of ad tech — and the open internet — and paves the way for the court to potentially order a breakup of Alphabet Inc.’s ad tech products. In its ruling, […]

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Why Creative Experimentation Is Critical For Success

The rapid adoption of digital technology by consumers over the past few years has prompted advertisers to rethink traditional advertising strategies. What worked before, may not work today. With these changes, brands have increasingly shifted their ad spend toward digital, with larger-than-expected increases in retail media networks and streaming TV, according to a 2021 eMarketer report. This has […]

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How To Shift Strategies With Agile Marketing

To stay relevant, marketers need to be adaptable and agile, as well as listen and respond to customer needs quickly—Covid-19 has driven home that business imperative. To reach customers across their shopping journey and to help grow their brand and business along the way, advertisers need the right insights to make quick, informed decisions about […]

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