Influencer Marketing Surges: What the Numbers Say

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same number, according to data from Sprout Social. While marketers are increasing their investments in influencer marketing, rapid changes in the social media landscape […]

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The Rise and Risks of Synthetic Data

Artificial intelligence is transforming every industry at an unprecedented rate and market research is no exception. From predictive analytics to synthetic data modeling, AI promises increased efficiency, reduced costs and deeper insights. However, as the adoption of AI-driven research accelerates, a critical question arises – are we sacrificing human intuition and strategic expertise in the […]

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15 Ways to Improve Your Business Branding

One of the essentials a business needs to find success is a notable brand. Branding is everything for a business and it covers everything from the website to the social media sites set up. It’s your identity, your values and what you are about and it sets you apart from the competition. Whether you’re a smaller […]

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The Most Anticipated Albums of Spring 2025

Spring: a new season, a new outlook, a new schedule for watering your houseplants. In short, a new you—and a new release schedule to help you find it. This quarter, find salvation in indie-rock with the audacious returns of Perfume Genius, Japanese Breakfast, Yeule, and Car Seat Headrest; find transcendence in art-pop with magisterial outings […]

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The 30 Best Movies on Netflix Right Now

With hundreds of films from around the world on the streaming giant that changed the game, how does one even know what to watch when they fire up their Netflix? Start here! We’ve gone through the many films available on the platform and pared down the selection to 30 must-see titles, including acclaimed dramas, action films, comedies, horror flicks, […]

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Intense Exercise = Time Warp?

If your sessions at the gym seem to drag on for hours, you are in good company. People who push themselves when working out report a form of time warp, making it feel as if they have been exercising for longer than they have, researchers say. Adults who took part in 4km cycling trials on […]

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