In today’s fast-paced digital marketing world, knowing what works — and what doesn’t — is more important than ever. Kantar worked with Meta to conduct a comprehensive global research study on the state of play for measurement practices among large advertisers, with a deeper focus on Marketing Mix Modeling (MMM) adoption dynamics and its role […]
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For years, influencer marketing revolved around likes, reach, and engagement. But in today’s high-pressure, ROI-driven climate, those metrics no longer cut it. Marketers are being held accountable, and that means performance is the new benchmark. Why the traditional influencer model is breaking When influencer marketing took off, it promised something different: Authenticity, connection, and built-in […]
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AI is now a core part of modern marketing, unlocking new levels of speed, scale and personalization. But you need the right AI marketing tools to turn AI’s potential into real impact—boosting creativity, productivity and focus. Still, many businesses are just getting started. In fact, 98% of leaders say companies need a better grasp of AI’s potential. That […]
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Like many other forms of AI, facial-recognition software received a shot in the arm from the maturation of artificial neural networks such as the large language models powering systems like ChatGPT. The process used by most current methods contains several steps. First, the software translates a photo or video of your face into a set of […]
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The staff of Pitchfork listens to a lot of new music. A lot of it. On any given day our writers, editors, and contributors go through an imposing number of new releases, giving recommendations to each other and discovering new favorites along the way. Each week, with our Pitchfork Selects playlist, we’re sharing what our writers are playing obsessively […]
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Streaming services are known for having award-worthy series but also plenty of duds. Our guide to the best TV shows on Netflix is updated weekly to help you know which series you should move to the top of your queue. They aren’t all surefire winners—we love a good less-than-obvious gem—but they’re all worth your time, trust […]
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