Labels to Watch: 5 modest fashion brands from IMFW24 that redefine global fashion
Beachwear by Citizens of the World, USA, at Istanbul Modest Fashion Week 2024. Credits: Istanbul Modest Fashion Week

Labels to Watch: 5 modest fashion brands that redefine global fashion


The Modest Fashion Weeks by Think Fashion event series took place for the ninth time this year and has made a name for itself in almost a decade. The event, which can take place twice a year, began in 2016 in Fişekhane Gallery in Istanbul and was held in London (2017), Jakarta (2018), Dubai (2017, 2019, 2021), Amsterdam (2019) and Riyadh (2022) in subsequent years.

It is an important opportunity for retailers to discover the versatility of modest fashion. After all, the market is far from exhausted: it is estimated to grow from 254 billion US dollars today to 473 billion US dollars in just a few years.

This year, the fashion shows of the modest fashion brands for spring/summer 2024 took place from 25 to 27 April in the historic venue Fişekhane in Istanbul, bringing the pioneering city full circle. Under the motto “A Unique Fashion Call for Solidarity”, 24 fashion shows were organised by labels from countries such as Bangladesh, India, Indonesia, Iran, Canada, Nigeria, Pakistan, Palestine, Serbia, South Africa, the USA, the United Arab Emirates and, of course, Turkey.

In addition, there were 29 brand booths, 11 talk shows, various experience points and a mini art gallery at Istanbul Modest Fashion Week 2024 (IMFW 24). FashionUnited followed the fashion shows online and presents five inspiring fashion labels – in alphabetical order – from IMFW 24.