Generative AI is transforming marketing and advertising.
With generative AI, advertisers can unlock productivity, unleash creativity, and uncover insights—ultimately up-leveling performance. You can iterate on complex creative campaigns, discover audience insights to increase engagement, and manage day-to-day work and repetitive tasks more effectively.
The true power of AI comes from its ability to serve as your companion—blending human ingenuity and machine insights. Like all good relationships, a collaboration with generative AI must be built on trust. Rather than worrying that AI is coming for your job, it’s time to focus on how AI will become a crucial part of your job.
A 2024 report from Microsoft and LinkedIn found a quarter of all knowledge workers across industries use AI today. And about 90% of U.S. advertising agencies are either currently using generative AI or exploring use cases for the tech, a recent survey from Forrester found.
One of the most exciting parts of using generative AI is how much time you can save. Employees deploying generative AI can reinvest their time to support their companies, as well as their careers, clients, and community.
In a recent Gartner survey, only 24% of CMOs said they have sufficient budget to execute their 2024 strategy. But with generative AI, marketers can do more with less, getting greater value out of their investments, which is critically important in this financial climate.
For instance, per a Microsoft Advertising employee survey, 75% of employees reinvested the time saved by using generative AI into the business, such as strategic work and spending more quality time with clients. They also invested that saved time toward pursuits aimed at job satisfaction (49%) and work-life balance (37%).
Read the full article at AdWeek.com, Sponsored Microsoft Advertising
