Loyalty programs hold the promise of turning transactions into meaningful connections that lead to enduring loyalty over time. By and large, loyalty programs should be a win-win, adding value to the customer-brand relationship.
But despite its high potential, the reality of creating unique experiences that stir excitement and spark affinity through sustained mutual participation can be difficult for loyalty marketers to achieve. In the latest Epsilon Pulse research report, we took a look at consumer motivations, expectations, and experiences with loyalty programs.
What we found was that more than half of survey respondents sign up for a loyalty program when presented with the opportunity, but 65% said they would leave a loyalty program if the rewards weren’t worth it.
Brands that can deliver a better experience through their loyalty marketing can achieve better outcomes. But how do you deliver a better loyalty experience? With most things these days, AI is the key. AI can help marketers create seamless loyalty journeys that deepen customer relationships.
Loyalty is all about knowing your customers
The survey showed that 80% of consumer respondents said they like it when brands personalize their communications based on their interactions and status with their loyalty programs.
Another 70% said they are actively using a loyalty program because of the products they’re offered.
With AI, loyalty program managers can easily engage with their customers in real time and create more personalized offers and experiences.
But AI is only as good as the data that fuels it. Where loyalty programs come into play is that they’re designed to build and grow your knowledge about your customers.
