For brands, the experience of bringing new products to market, or introducing existing products to new audiences, can feel a lot like a mission control countdown. After all, a new product launch is a carefully thought-out and tested process—from conducting customer and market research to brand positioning, messaging development, and much more—in hopes of ensuring a […]
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Snapchat marketing is a direct line for brands to engage and build trust with younger audiences. The network has over 900 million monthly active users as of 2025, and continues to grow in popularity, with Gen Z and younger millennials using Snapchat daily to connect with friends, family and creators. This presents an opportunity for […]
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In today’s fast-paced digital marketing world, knowing what works — and what doesn’t — is more important than ever. Kantar worked with Meta to conduct a comprehensive global research study on the state of play for measurement practices among large advertisers, with a deeper focus on Marketing Mix Modeling (MMM) adoption dynamics and its role […]
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For years, influencer marketing revolved around likes, reach, and engagement. But in today’s high-pressure, ROI-driven climate, those metrics no longer cut it. Marketers are being held accountable, and that means performance is the new benchmark. Why the traditional influencer model is breaking When influencer marketing took off, it promised something different: Authenticity, connection, and built-in […]
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AI is now a core part of modern marketing, unlocking new levels of speed, scale and personalization. But you need the right AI marketing tools to turn AI’s potential into real impact—boosting creativity, productivity and focus. Still, many businesses are just getting started. In fact, 98% of leaders say companies need a better grasp of AI’s potential. That […]
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This is a list of the most important trends in advertising right now. Specifically, we’re going to cover how AI, social media and consumer behavior are impacting how advertising dollars are spent. And how creatives are made. With that, here are the top advertising trends to know. 1. AI takes a prominent role in advertising […]
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