The next wave of ad campaigns—whether they’re all about measurable performance, award-winning creative, or something in between—will have one thing in common: Artificial intelligence (AI) will play a key role. This is an exciting time as more marketers learn about AI, find trusted partners with experience in the field, and use the technology to experiment […]
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If you want to transform your marketing in 2025, look past what’s in vogue. Start focusing on creating a foundational understanding of your customer that you can leverage to build real relationships, and translate that into a solid first-party data strategy powered by the right technology, data, and services. As Michael Jordan said, “Get the […]
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With the vast majority of marketers increasing AI investments and digital ads set to capture nearly three-quarters of total ad spend by 2025, competition for consumer attention is fiercer than ever. Creative fatigue, shrinking budgets, and evolving technology make it harder for brands to stand out—especially when consumers see thousands of ads daily. Celtra’s new […]
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Imagine you’re enjoying a relaxing evening at home, binge-watching your favorite streaming show, when an ad pops up for car insurance. You realize you haven’t updated your insurance coverage since you bought a new car, and make a mental note to check it out. Before you know it, your show is interrupted again with the […]
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Remember when Elon Musk explicitly told advertisers that he didn’t care if they left X? Don’t worry if you’re struggling to recall the incident in late 2023. That was so many news cycles ago, and it seems rather quaint compared to recent social media headlines, like the ticking clock on Gen Z’s favorite platform. The fact is […]
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At the 2025 Predictions event run by The Drum in February, Tony Walford was asked what he thought the year would bring for the agency landscape. His response was two things: further consolidation and this will be the “year of the indie”. Whilst we will see various agencies come together (not just Omnicom/IPG, but think Bauer/Channel […]
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