In a world where attention and engagement are scarce, experiences are the new currency. Why? Because people don’t love seeing or watching ads. In fact, nearly a third of adults use ad blockers at least sometimes, according to eMarketer. People do love experiences, though. That is a key reason 51% of marketers plan to increase their spend […]
Read More
As marketers look forward to 2025, they face a world of vast economic uncertainty. The only thing they can be sure of is that leadership will continue challenging them to justify the value and ROI of every marketing dollar. To survive and thrive in 2025—and to protect their budgets—marketing leaders need to demonstrate that their […]
Read More
Traditional advertising is, by nature, an interruption—even when it’s relevant. Despite marketers’ best efforts to minimize friction and connect with the right audience, consumers still see ads as something to endure—if they engage with them at all. With ad fatigue and avoidance hitting an all-time high, spending on digital channels continues to grow, topping $300 billion last year. Driven […]
Read More
Gaming is a mainstream form of entertainment, with 86% of adults in the U.S. playing, according to GWI. And they play a lot—95% engage with games at least weekly, and 70% do so daily, as highlighted in Activision Blizzard Media’s new report, “Gaming’s Next Level: The Power of Platforms.” Gaming’s widespread adoption spans generations, genders, and socio-economic […]
Read More
Why does cross-generational marketing matter in 2025? It’s simple: It’s a great way to easily gain a deeper understanding of your audience. Most brands know what customers buy from them and how often—which is great for tracking retention, consumer value, and driving upsells. Looking at customers based on their generation, however, is a way to […]
Read More
The rapid adoption of digital technology by consumers over the past few years has prompted advertisers to rethink traditional advertising strategies. What worked before, may not work today. With these changes, brands have increasingly shifted their ad spend toward digital, with larger-than-expected increases in retail media networks and streaming TV, according to a 2021 eMarketer report. This has […]
Read More