Why does cross-generational marketing matter in 2025? It’s simple: It’s a great way to easily gain a deeper understanding of your audience. Most brands know what customers buy from them and how often—which is great for tracking retention, consumer value, and driving upsells. Looking at customers based on their generation, however, is a way to […]
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The rapid adoption of digital technology by consumers over the past few years has prompted advertisers to rethink traditional advertising strategies. What worked before, may not work today. With these changes, brands have increasingly shifted their ad spend toward digital, with larger-than-expected increases in retail media networks and streaming TV, according to a 2021 eMarketer report. This has […]
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Discounts and promotions are traditionally viewed as a way to get customers in the door to move products or win new buyers you don’t normally serve. In fact, many marketers see discounts as a necessary evil to drive short-term demand. But it doesn’t have to stop there. Discounts can drive deep brand relationships if they’re […]
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Try to imagine the helicopter attack in “Apocalypse Now” without “Ride of the Valkyries” playing in the background. It’s almost impossible. That speaks volumes about the importance of music in visual storytelling. While soundtracks are – by definition – background music, video creators working on commercial projects must keep music choices top of mind. The […]
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Google recently announced an update to its Gemini AI assistant that says a lot about where conversational AI is headed. The update allows Gemini to deliver more tailored responses by using personal data, starting with users’ search histories. This change signals a shift in how AI builds consumer trust. Trust is about more than protecting privacy; it’s also about the value AI […]
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You’re likely using several different marketing strategies while running your business. But, as your business sees success and an increase in revenue, it’s probably time to grow. And to do that, you’ll need to change how you’re marketing your business. From email marketing and developing key partnerships to creating a local presence, here are 13 […]
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