In today’s fragmented media market, consistent, “always on” access is everything — and inconsistency is a killer. Few organizations are proving that more clearly than the NBA, as teams test different strategies for engaging fans and growing viewership. The Portland Trail Blazers, for one, made their games radically easier to watch, while the Chicago Bulls […]
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The trust gap between legacy media and social media is growing, as disinformation, fake news, and a lack of regulation knocks people’s confidence in creator-led content, research finds. European consumers trust radio, linear TV, cinema and print due to their established credibility, finds RTL AdAlliance’s The New Life of the Living Room study*, which provides insight into […]
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Creative is the driving force behind effective media campaigns, yet many advertisers struggle to integrate creative workflows with media activation. With AI-powered tools making it easier than ever to scale creative production, brands must rethink how they manage, optimize, and personalize their creative assets to stay competitive. The new “Adobe Advertising Creative Report” explores how advertisers can […]
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As economic uncertainty grows, job losses mount and recession fears multiply, the separation between high-income and low-income consumers is stark. That wealth gap is creating a divide between consumer segments, as the affluent continue to spend and lower-income shoppers spend less as they budget paycheck to paycheck. The disparity has grown since the pandemic, when credit card debt […]
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Artificial intelligence is transforming every industry at an unprecedented rate and market research is no exception. From predictive analytics to synthetic data modeling, AI promises increased efficiency, reduced costs and deeper insights. However, as the adoption of AI-driven research accelerates, a critical question arises – are we sacrificing human intuition and strategic expertise in the […]
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One of the essentials a business needs to find success is a notable brand. Branding is everything for a business and it covers everything from the website to the social media sites set up. It’s your identity, your values and what you are about and it sets you apart from the competition. Whether you’re a smaller […]
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