Artificial intelligence seems to be the biggest topic on everyone’s mind.
What once was considered a distant sign of the future, AI is now a staple in so many facets of our lives.
From spellcheck to supply chain, AI is transforming the way people communicate, collaborate, and consume—and there’s no greater example than how it’s manifesting in marketing and advertising.
A recent Epsilon study, “The State of AI in Marketing,” shows marketers are fully bought into AI, but there isn’t a full view of ROI.
While 94% percent of survey respondents say they are using AI to prepare or execute their marketing strategy, more than half say they face technical challenges, like model accuracy and integration with other tools and systems, when implementing it.
AI adoption alone won’t deliver perfect results. While AI can make life easier for marketers and advertisers seeking personalization and engagement at scale, having quality data and identity to fuel that AI is critical to realizing value.
