Loyalty programs hold the promise of turning transactions into meaningful connections that lead to enduring loyalty over time. By and large, loyalty programs should be a win-win, adding value to the customer-brand relationship. But despite its high potential, the reality of creating unique experiences that stir excitement and spark affinity through sustained mutual participation can be […]
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As podcast ad spend continues to surge, music is quietly being sidelined in the audio strategy conversation. But marketers ignoring music aren’t just overlooking a channel—they’re missing culture’s frontline. Music is still where new ideas, movements, and culture begins. From emerging scenes and entirely new sounds to underground remixes and genre-defying mashups, it remains the […]
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The e-commerce system as marketers know it needs an upgrade, and the proof is in the numbers. While people prefer the convenience of online shopping, conversion rates online (2.5–3%) lag behind brick-and-mortar rates (20–40%) drastically. A typical add-to-cart rate is approximately 6.5% while the average abandoned cart rate is between 50%–70%. Why do so few online shoppers complete their […]
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The next wave of ad campaigns—whether they’re all about measurable performance, award-winning creative, or something in between—will have one thing in common: Artificial intelligence (AI) will play a key role. This is an exciting time as more marketers learn about AI, find trusted partners with experience in the field, and use the technology to experiment […]
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There you are, streaming some edge-of-your-seat reality TV just as a housewife is about to reveal something really juicy … and then the show cuts to commercial. The spell is broken, and you notice that you’re overdue for a bathroom break and maybe a snack. As you move about your home, you don’t see so […]
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If you want to transform your marketing in 2025, look past what’s in vogue. Start focusing on creating a foundational understanding of your customer that you can leverage to build real relationships, and translate that into a solid first-party data strategy powered by the right technology, data, and services. As Michael Jordan said, “Get the […]
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