Bots now play a larger role in global internet activity, outpacing real traffic in many online spaces. Thanks to AI tools, they’re also harder to detect. For marketers and digital media buyers, do you really know what you’re buying? Third-party audience segments feel increasingly risky when you can’t see into the data sources, behaviours or […]
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From AI Overviews to agentic assistants, the way people discover and make decisions is fundamentally evolving. What does this mean for your brand and your bottom line? AI is supercharging Search, evolving it into a more conversational, contextual and intent-driven experience. This shift helps people solve problems, make decisions and take action more effectively than […]
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It was abundantly clear at last month’s Cannes Lions festival that content creators are expanding beyond social media. They’re becoming a major part of the entire digital media industry. As creators diversify their revenue streams, brand deals are becoming less dominant. A recent report from influencer marketing platform Later projects that creator participation in brand deals will […]
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For brands, the experience of bringing new products to market, or introducing existing products to new audiences, can feel a lot like a mission control countdown. After all, a new product launch is a carefully thought-out and tested process—from conducting customer and market research to brand positioning, messaging development, and much more—in hopes of ensuring a […]
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I had a happy childhood. Loving parents. Safety. Stability. But to really understand me and my voice, there’s one part of my story that is inextricably linked to how I experience the world: My dad is blind. This one life experience shapes how I myself experience the world and how I show up in this industry. […]
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As artificial intelligence continues to disrupt established and emerging business industries, more and more organizations are looking to adopt large language models. With LLMs being adept at processing vast amounts of data, analyzing consumer behavior and producing all types of content, integrating them into a marketing strategy can enable a business to significantly enhance its […]
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