Snapchat marketing is a direct line for brands to engage and build trust with younger audiences. The network has over 900 million monthly active users as of 2025, and continues to grow in popularity, with Gen Z and younger millennials using Snapchat daily to connect with friends, family and creators. This presents an opportunity for […]
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For years, influencer marketing revolved around likes, reach, and engagement. But in today’s high-pressure, ROI-driven climate, those metrics no longer cut it. Marketers are being held accountable, and that means performance is the new benchmark. Why the traditional influencer model is breaking When influencer marketing took off, it promised something different: Authenticity, connection, and built-in […]
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AI is now a core part of modern marketing, unlocking new levels of speed, scale and personalization. But you need the right AI marketing tools to turn AI’s potential into real impact—boosting creativity, productivity and focus. Still, many businesses are just getting started. In fact, 98% of leaders say companies need a better grasp of AI’s potential. That […]
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By Duke Wells In the age of instantaneous selfies and perfectly curated social media grids, it might seem counterintuitive to look backward for lessons in branding. But analog photography — with its tactile process, chemical imperfections, and delayed gratification —offers profound insights for how brands can craft, maintain, and evolve their image in a hyper-digital […]
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Your small business doesn’t need a huge budget to get noticed. In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. It comes from authentic content that connects with your audience. Take Edeles Candles, for example. This handmade candle brand has nearly 90K TikTok followers and 500K likes. How did […]
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In 2025, getting your product in front of the right people takes more than posting ads or running a sale. Shoppers are more selective, channels are more crowded, and attention spans are shorter. With so many options available, you don’t need to use every marketing tactic under the sun. But you do need a product […]
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