Creative is the driving force behind effective media campaigns, yet many advertisers struggle to integrate creative workflows with media activation. With AI-powered tools making it easier than ever to scale creative production, brands must rethink how they manage, optimize, and personalize their creative assets to stay competitive. The new “Adobe Advertising Creative Report” explores how advertisers can […]
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As economic uncertainty grows, job losses mount and recession fears multiply, the separation between high-income and low-income consumers is stark. That wealth gap is creating a divide between consumer segments, as the affluent continue to spend and lower-income shoppers spend less as they budget paycheck to paycheck. The disparity has grown since the pandemic, when credit card debt […]
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Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same number, according to data from Sprout Social. While marketers are increasing their investments in influencer marketing, rapid changes in the social media landscape […]
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Artificial intelligence is transforming every industry at an unprecedented rate and market research is no exception. From predictive analytics to synthetic data modeling, AI promises increased efficiency, reduced costs and deeper insights. However, as the adoption of AI-driven research accelerates, a critical question arises – are we sacrificing human intuition and strategic expertise in the […]
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One of the essentials a business needs to find success is a notable brand. Branding is everything for a business and it covers everything from the website to the social media sites set up. It’s your identity, your values and what you are about and it sets you apart from the competition. Whether you’re a smaller […]
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2025 is shaping up to be the year of “performance,” but as technology advances, so does advertisers’ understanding of what that word really means. What used to be a simple equation of clicks and conversions has evolved into a much more refined approach that aligns specific KPIs unique to each advertiser. With 42% of advertisers […]
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