You’re likely using several different marketing strategies while running your business. But, as your business sees success and an increase in revenue, it’s probably time to grow. And to do that, you’ll need to change how you’re marketing your business. From email marketing and developing key partnerships to creating a local presence, here are 13 […]
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In today’s fragmented media market, consistent, “always on” access is everything — and inconsistency is a killer. Few organizations are proving that more clearly than the NBA, as teams test different strategies for engaging fans and growing viewership. The Portland Trail Blazers, for one, made their games radically easier to watch, while the Chicago Bulls […]
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The trust gap between legacy media and social media is growing, as disinformation, fake news, and a lack of regulation knocks people’s confidence in creator-led content, research finds. European consumers trust radio, linear TV, cinema and print due to their established credibility, finds RTL AdAlliance’s The New Life of the Living Room study*, which provides insight into […]
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Creative is the driving force behind effective media campaigns, yet many advertisers struggle to integrate creative workflows with media activation. With AI-powered tools making it easier than ever to scale creative production, brands must rethink how they manage, optimize, and personalize their creative assets to stay competitive. The new “Adobe Advertising Creative Report” explores how advertisers can […]
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As economic uncertainty grows, job losses mount and recession fears multiply, the separation between high-income and low-income consumers is stark. That wealth gap is creating a divide between consumer segments, as the affluent continue to spend and lower-income shoppers spend less as they budget paycheck to paycheck. The disparity has grown since the pandemic, when credit card debt […]
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Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same number, according to data from Sprout Social. While marketers are increasing their investments in influencer marketing, rapid changes in the social media landscape […]
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