The ability of AI to generate hyperrealistic text, images, and websites, causes a growing—and largely invisible—threat for brands known as domain spoofing. What used to be a niche cybersecurity concern can now cause a mainstream brand crisis. Fraudulent websites are not only easier to create with the emergence of AI, but they are also harder […]
Read More
The way people like to be entertained has changed. Their viewing habits are increasingly migrating online, with digital consumption growing by over 30% globally in 2021. In a streaming world, people can select from seemingly endless amounts of content on an ever-growing number of platforms. The explosion of choice is driven by creators, who have found […]
Read More
Many brands struggle with measurement—a challenge that brings with it very real costs. According to BCG, inaccurate measurement results in a 65% higher cost of acquisition. On the flip-side, brands with measurement maturity see a sales lift of as much as 60% and a 10-fold increase in return on ad spend (ROAS). Far from a […]
Read More
Mastering social media can feel like navigating uncharted waters. With ever-changing algorithms, growing audience expectations, and the pressure to prove ROI, many companies struggle to turn social media into a strategic asset. But the journey to social media mastery doesn’t have to be overwhelming. Our new guide “The Road to Social Media Mastery,” created with […]
Read More
The advertising world brought its energy to Miami this week for the third annual Possible conference, with many wondering: Is this becoming the U.S. version of Cannes Lions? Conversations centered on Google, tariffs, upfronts, AI and measurement — on panels and in side conversations alike. Big names like Martha Stewart and Katie Couric and ad […]
Read More
In a world where attention and engagement are scarce, experiences are the new currency. Why? Because people don’t love seeing or watching ads. In fact, nearly a third of adults use ad blockers at least sometimes, according to eMarketer. People do love experiences, though. That is a key reason 51% of marketers plan to increase their spend […]
Read More
